Imura Japanese Restaurant

If you find yourself in Watsonville, CA and love sushi, this place is legit. There’s a few options in the area, but I ended up here 3 times in one week as I vacationed here in a near by beach house. Yes, I tried others, but quickly realized Imura was the dominant. The nigiri and rolls always featured fresh tasting fish, never a questionable smell or flavor. The place was busy both day and evening which is a good sign that the locals agree, that this is the spot for sushi. The decor is unpretentious and gives you the hometown feels. I chose the “spicy heaven” as my main roll and always accompanied it with a mix of salmon, tuna and shrimp nigiri. My daughter chose traditional salmon rolls, avocado/salmon rolls and nigiri. Each visit was consistent in quality of fish. Also consistent was the service. Service was excellent! Never did I feel i had to wait for drink refills or check-ins, but equally never “bugged” overly by staff. Prices are also on par. They charge what you’d expect for a loaded roll and for a traditional roll. Some places, not just locally but everywhere, are pushing roll prices into the obscene range of $20/roll; this place does not. Prices are perfect.