Jugemu

I’ve read all….. and I mean all the 1 star reviews and I don’t totally disagree with them but I do think they’re misguided. Being here felt like I was in Japan In every way. THIS IS THE MENU! THIS IS WHAT YOU GET! But what you get is…. Enthusiastic staff, amazing fish and just the best sake. I think it all depends on how you enter/order here. It definitely is worth it. Also the specials I had were fantastic and everyone was perfect (including the chef).

A lovely authentic gem of a place, not deserving of so many 1 star reviews. Hence writing this. I actually wanted to go and check it out for myself because it was either 1 or 5 stars, and seemed it was only really the service causing the negative... The quality of the food is right up there! Is it expensive? Yes, but this is the centre of London so not sure what people expect, plus it is small so when busy I am sure they will want to turn tables, however we did not feel rushed at all. There is a minimum spend but it does state this at the bottom of the menu and they checked this is ok. Service... Extremely polite and thoughtful. The team were really helpful, you may need to be a bit patient with language barriers but this is genuine and endearing. I could not fault the service and all other stafff also acknowledged us coming and going. The atmosphere was calm in the hubbub of London which I appreciated greatly, and felt a lot like many of the little spots you can find in Japan. Worth checking out!

This is one of the most charming and authentic sushi bars in London. Delicious food, great vibe and amazing service. Reminds me of something out of a Murakami novel. If you are looking for california roll, truffled topped non-sense go elsewhere. This is a low-fi experience for those appreciate something off the beaten path. Easily the best sushi spot in soho!

Understated Japanese restaurant situated in a little Soho street in London, once you enter the discreet door you are in a nice and cozy space with a sushi bar to the right and a few little tables. The service was decent, the food was excellent, served in a variety of traditional rough Japanese crockery, it did feel you could be anywhere in Japan.

Food is out of this world. The ambience is fantastic - I thought I was in Japan after having 2 Kirins. You are missing out if you haven’t been here. We got 5 pieces of omakase and some other small dishes and we absolutely love every single dish. Remember, this place is run by authentic Japanese people so it is as Japanese as you can get, including its service.

I feel like I found a real gem here in London!! This little place with a few tables and a few seats at the counter takes you back to Japan, when at night you were wandering in those little streets searching for a place to sit and eat. From the atmosphere to the staff, from the food to the utensils (see picture), everything was perfect. The fish freshness was great (we had Hamachi and Suzuki), as well as for Mentaiko. I also had Ginko (or Ginnan) for the first time and it was delicious. We drank Atsukan (hot sake) and the pot where this was served was very elegant (even my japanese friends had never seen it before). I will never compliment this place enough and I can't wait to come back and become a regular customer! I just want to point out that it is indeed expensive, but bear in mind that you are pauing not only for the food but also for the service (friendly stuff and high quality things) and the ambient. Taking in consideration all this, I am more than willing to pay a high price such the one we paid (60 pounds each). Last thing I want to let you know is that I did not experience any bad vibe like someone in the previous comments mentioned (it might be due to the fact that I speak Japanese, but who knows). So, if you are a person who is willing to spend good money for a great meal you should definetly try this place out!