The frozen custard tastes so great, I regularly visit this place when I'm in town visiting from Europe, and I even collect rewards. Try the cherry yumyum! Only the location north of Strat is really frightening, with lots of homeless and a liquor store next to it. Avoid coming here after dark. It's scary enough when there's daylight.
A solid, consistent product that has stood the test of time. I've been coming here for 11+ years. Love the rotational flavors as well as the permanent flavors like Vanilla. The Caramel Praline Sundae is one of my favorites as is a Heavy Peanut Butter Shake.
Yes, there are drifters/homeless/transients as far as the eye can see around here but I've come here many dozens of times and have never had a problem with any of them. They keep to themselves and leave you alone. Don't let that deter you.
What a different spin on the Vegas experience! You can tell this has been a community pillar for a long time. The custard is great, and there are many fun ways that they prepare the flavors of the day. I found my shake drinkable and yummy (they have a concrete option too).
Yes, tons of local homeless people, but honestly the business owner's responses to other google reviews kinda warmed my heart. They're doing their own thing. So do yours and come get some custard, and a well needed break from the strip. Keep in mind this is probably best for a pickup and go. Don't plan on staying after getting your custard, as there isn't anywhere to sit.
This place is a local classic and has been around since before I was born. It’s family owned and operated which I love. The custard is next level delicious and they have different flavors depending on the day of the month. Unfortunately this place deals with a lot of homeless people loitering around the parking lot so they have gone cashless to try and discourage people from being asked for money constantly. I love this place and hope it continues to thrive.
Great place to get frozen custard. They are always trying new flavors. A Vegas staple. Neighborhood is sketchy tho so either eat in your car or take it to go. Worth the drive tho. Also, they used to be cash only and have converted to cashless only.
Nice spot. A bit of a hole in the wall. I got the cherry pie sundae and it tasted great!
I’ve never had frozen custard so this was a whole new experience. I love the funky little building and the cool walk up situation. You can Park directly in front of the building and just take a few steps to the order window. My family liked the vanilla and heath bar and Cinnabon flavors. I got chocolate. It’s basically like really creamy soft serve ice cream. We didn’t get anything fancy but the custard by itself is very nice. The girl working the window was very friendly.
Great custard, but be sure to order and dash. Unruly homeless people were hanging around the building and at the convenience store.
This place is a hidden gem. The only complaint is that they use paper straws. You can't drink a shake with a paper straw so make sure to bring straws with you. Or ask for your shake to be thicker so you can use a spoon. ( Which is plastic go figure)
We randomly found this gym tonight and are so glad we did!! What a delicious treat!
We were all impressed with the menu choices, customer service, and speed of the orders. The 3 employees I saw working were all moving to get orders out quickly.
My group ordered a praline Pecan sundae, a hot fund sundae with pecans, a banana split, an orange float, and a Chrery Coke float. Everything was delicious!!
We sat in the parking lot and ate. The place was busy the entire time.
10/10 would reccomend this place. Make it a stop on your next trip to Vegas!
P.S. No pictures shared because the ice cream was eaten so fast to keep from melting. 🤣 116 degrees outside.
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Discovered this little gem after leaving the DMV nearby and craving a little ice cream. Was very happy to find frozen custard instead and while I agree that location is not terribly desirable and there were definitely sketchy people(there was a guy with a shopping cart who put what I hope was a toy gun in the mouth of his dog who was perched atop the shopping cart and was ordered to hold the gun in his mouth while the guy pushed the cart), the parking was ample and close and the walk-up window was quick and service was friendly. I love their monthly calendar of flavors so you can plan your visit for your favorites(I’ll be back on peanut butter Friday!!) and also appreciated the service. I asked for a vanilla-pineapple sorbet split and ended up with a tiny bit of vanilla and a huge topper of pineapple and at first I was digging around trying to get to the vanilla but finally went back to the window and apologized but asked him to fix it. The young man was friendly and accommodating and immediately fixed it and I appreciated he didn’t give me attitude or get defensive, as many would. The custard itself was creamy and delicious and I look forward to trying the peanut butter!
I left the strip via uber to get to a pizza place I wanted to try (Pizza Rock). I decided I was going to walk back to the strip to try to save some money and get in a 2 hour and some change walk. Along the way back I realized that I was going to be very close to a place I remember researching before I traveled to Las Vegas. I decided to take a very short detour to the strip and walked to “Luv-It”
I opted to try the “Sprinkle Special” which is custard topped with marshmallow drizzle, chocolate jimmies, and peanuts. The custard came out super quick and was cheap compared to many other food items in Vegas. I also think this was the best custard I’ve ever had too. I thought it was delicious! If I ever return to Vegas again I would want to come back here.
Best ice cream ever. Custard actually. Awful location, lots of homeless people around
One of our neighborhood's favorites. Have been getting frozen custard at this location for over 28 years. They are always busy and their strawberry malt is my favorite.
Excellent taste and better Price
Parking is good, you just pull up and order and enjoy you tasty custard. Luv-It was fast and had everything you could want. Easy to find Luv-it, it was perfect for a party of 7. Must try while on the south side of the strip.
Best custard in Vegas. They have so many options to choose from. Everytime I'm in Vegas I have to go at least two times. This is the western sundae.
It's always a joy to treat ourselves to yummy Vanilla Custard at Luv It Custard. Don't be shocked with all the transients around. Quick service lots of items to choose from for that sweet tooth.
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